HRP is an analytical process designed to assess a company's present ability to effectively communicate with and meet the consumer needs of the growing Hispanic market. This evaluation encompasses both internal and external readiness factors.
Who we are!
Bauzá Consulting is a strategic consultancy firm specializing in the development and execution of high-quality, creative, and culturally relevant communication strategies targeted at the Hispanic Multicultural markets. Our approach is deeply rooted in strategy and aims to empower our clients to effectively engage with this diverse audience.
Our engagement with clients begins with a comprehensive analysis of their brands, products, services, and internal capabilities. This initial step is crucial in preparing them to effectively connect with the Hispanic market. Through our proprietary program, we work closely with our clients to ensure they are internally primed and well-prepared for external market outreach.
At Bauza Consulting, we understand the importance of simultaneously driving business growth and brand development while focusing on internal readiness. To maximize opportunities and market share during the Hispanic Readiness Program, we implement activities that can be executed in parallel. This ensures that we remain agile and responsive to market dynamics throughout the process.