Are you Ready?
LET US HELP YOU BE HISPANIC READY.
Get a clear roadmap to capture your share of the $3.2 trillion Hispanic market. Our proven assessment reveals exactly what your company needs to succeed—and avoid costly cultural missteps.
Hispanic Readiness Program (HRP)
The Hispanic Readiness Program (HRP) is an analytical process designed to evaluate a company's ability to effectively communicate with and meet the needs of the growing Hispanic market. This evaluation considers both internal readiness, such as leadership alignment and organizational structure, and external readiness, such as brand perception and consumer engagement.
Is My Company Ready for HRP?
Readiness begins with recognizing that the Hispanic market has unique characteristics and attributes that require thoughtful marketing approaches. The next step is for an organization to carefully assess its current efforts and determine where adjustments are needed. Finally, true readiness means engaging professionals who understand the traits of this market and who can guide successful implementation strategies. And remember—it doesn't matter the size of your business; whether you're a local brand or a national company, this program can be tailored to help you succeed.
How Will HRP Affect Our Employees?
For the program to succeed, senior management must embrace and communicate its importance throughout the organization. This ensures alignment at the leadership level and sets the tone for company-wide engagement. Once the strategic plan is put into action, communicating with employees becomes essential. Doing so creates buy-in, fosters internal brand loyalty, and builds pride in the company's efforts to authentically connect with the Hispanic community.
How Long Does It Take?
Because every business is unique, the process is tailored to each organization. During the initial proposal stage, we work closely with clients to establish a realistic timeline that fits their specific needs and goals.
HRP Process Steps:
- 1. Define Objectives and Goals – establish clear goals, evaluation criteria, and a timeline for execution
- 2. Research, Evaluate, and Identify – gather information, analyze data, and assess current strategies, vision, and brand positioning
- 3. Develop Key Findings Report – deliver a comprehensive report that outlines insights, highlights opportunities, and provides actionable recommendations
Ready to Begin Your Hispanic Readiness Journey?
Through this process, Bauzá Consulting equips organizations with the tools, insights, and strategies they need to succeed in today's diverse marketplace. Contact us to start your Hispanic Readiness Program assessment.
Start Your HRP AssessmentNext Steps After Readiness
The Hispanic Readiness Program (HRP) is only the beginning. Once your organization completes the readiness evaluation, the focus shifts toward strategic implementation, turning insights into action.
Assessment Process
During the audit, we assess your company's internal strengths, areas for growth, and external opportunities to connect with the Hispanic market. The outcome of this phase is a comprehensive report detailing the findings of the HRP evaluation.
Comprehensive Evaluation
Complete analysis of internal capabilities and external market opportunities
Strategic Implementation
From there, we present a Strategic Implementation Proposal. This proposal outlines a clear roadmap for moving forward and is designed specifically for your organization. Upon your approval, Bauzá Consulting will partner with you to strategize, execute, assess, and evolve your approach, ensuring your company grows into a trusted brand leader within the Hispanic market.
Sustained Partnership
Ongoing support to build lasting impact and secure sustainable market presence
Our Ultimate Objective
Our ultimate objective is to help you build a lasting impact and secure a sustainable market presence. The Hispanic Market is not a destination... It is a journey!
About Bauzá Consulting
Bauzá Consulting is a strategic consultancy firm dedicated to developing and executing high-quality, creative, and culturally relevant communication strategies that connect brands with Hispanic and multicultural markets. Our approach is firmly rooted in strategy and designed to empower clients to meaningfully engage with this diverse and growing audience.
With more than 35 years of hands-on experience in the Hispanic market, our leadership team helps clients avoid costly trial-and-error and move directly toward strategies that deliver measurable growth.
Our work with clients begins with a thorough analysis of their brand, products, services, and internal capabilities. This assessment is a critical first step, as it ensures that organizations are well-prepared to connect authentically with Hispanic consumers. Using our proprietary Hispanic Readiness Program, we guide clients through a process that builds internal alignment and prepares them for effective external market outreach.
We recognize that success in this market requires more than outreach alone. At Bauzá Consulting, we emphasize the importance of driving business growth and brand development while also building internal readiness. To maximize opportunities, we structure the program so that certain activities can run in parallel, allowing our clients to remain agile and responsive to market dynamics at every stage.
Our mission is to help organizations communicate the unique benefits of their brands in ways that are both emotionally resonant and culturally relevant. To achieve this, we focus on several core principles:
Employ Strategic Analysis and Cultural Insights
Using data and deep market knowledge to guide decision-making.
Be Both Sensitive and Relevant
Acknowledging cultural nuances that shape consumer behavior.
Speak to the Heart as Well as the Intellect
Creating messages that inspire emotional connection and trust.
Hispanic Market Opportunity
Hispanic Population
20% of US population
Purchasing Power
5th largest economy globally
Projected by 2050
30% of US population
"The Hispanic market represents one of the most significant growth opportunities for businesses today. Our expertise ensures you engage authentically and effectively."
Hispanic Market Facts
Understanding the scope and impact of the Hispanic market opportunity
US Hispanic Buying Power
The US Hispanic buying power has reached 3.2 trillion dollars
Global Economy Ranking
The Latino GDP is the 5th global superpower in the world. US Latinos = 3rd fastest growing economy in the world
Current Population
Total Hispanic population - 20% of US population
Projected by 2050
By 2050 projected population will be 132 millions - 30% of US population
Economic Growth
Between 2000-2023, 89% of the economic growth was contributed by Hispanic population
Labor Growth
Between 2000-2023 Hispanic population accounted 52% of the labor growth in US
Workforce Growth
250% growth of Hispanic in the workforce in the last 25 years
Gen Z by 2028
By 2028, 21.2 percent of the US Gen Z population will be Hispanic
Why This Matters
The Hispanic market is one of the fastest-growing and most influential consumer groups in the United States. Entering this market successfully requires not only cultural understanding but also a structured implementation plan.
Key Market Insights
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Today 18.9% of the US millennial population is Hispanic
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Latinos account for 20% of the key 18-34 marketing demographic
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Hispanic consumers are 19% of the US Population, but only 4% of marketing spend is allocated to reaching them
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Bi-Cultural Latinos live the 200% lifestyle - they share values of both American and Hispanic cultures
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In 5 years we expect the Hispanic to grow by 4,000 daily compared to non-Hispanic to decrease by 3,000 daily
Ready to Tap Into This Market?
By combining strategic insight with cultural expertise, Bauzá Consulting ensures your company is positioned for long-term success, differentiation, and growth.
"The Hispanic Market is not a destination... It is a journey!"Start Your Journey Today