Strategic business planning process

How We Do It

Our proven methodology for cultural alignment AND AI alignment, ensuring your brand is discovered, understood, and chosen.

Our Four-Phase Process

A systematic approach to cultural and AI alignment that ensures visibility, targeting, and sustainable success

1
Phase 1
2-3 weeks

Discovery & Assessment

Full inside-and-out assessment: evaluating internal processes, external communications, traffic signals, and overall alignment.

Key Activities:

  • Internal processes audit
  • External communications review
  • Traffic signals analysis
  • Brand perception assessment
  • Current market position analysis
2
Phase 2
3-4 weeks

Content & AI Strategy

Review messaging, web behavior, social performance, creative direction, and keyword alignment.

Key Activities:

  • Messaging and content analysis
  • Web behavior assessment
  • Social performance review
  • Creative direction evaluation
  • Keyword alignment audit
3
Phase 3
2-3 weeks

AI Signal Alignment

Align your culturally-grounded content with the signals AI relies on to understand your identity, intent, and target audiences.

Key Activities:

  • AI signal optimization
  • Platform interpretation analysis
  • Content adaptation for AI discovery
  • Brand identity signal mapping
  • Audience targeting alignment
4
Phase 4
Ongoing

Execution & Measurement

Achieve stronger visibility, smarter targeting, and a culturally relevant brand presence that reflects today's consumer reality.

Key Activities:

  • Implementation support
  • Visibility monitoring
  • Targeting optimization
  • Performance measurement
  • Continuous AI alignment

Timeline Expectations

Flexible scheduling adapted to your organization's needs, with dedicated time for AI signal optimization and platform-specific alignment

8-12

Weeks Total

From initial assessment to full cultural and AI alignment readiness

2-4

Hours Weekly

Time for stakeholder input, AI strategy discussions, and optimization reviews

1

Year Support

Ongoing AI alignment optimization and discovery performance monitoring

Flexible Scheduling

We understand that every organization has unique constraints and priorities. Our timeline can be adjusted to accommodate your business cycle, seasonal considerations, and internal resource availability while maintaining program effectiveness.

What You'll Receive

Comprehensive deliverables designed to drive immediate and long-term success

1

Hispanic Readiness & AI Alignment Report

Comprehensive 50+ page analysis including detailed AI signal assessment, platform interpretation analysis, and discovery optimization roadmap.

2

AI Signal Analysis

Review of how your brand is being interpreted across search engines, recommendation algorithms, social platforms, and AI discovery systems.

3

Strategic Roadmap

Detailed implementation plan with AI-optimized content strategies, discovery signal mapping, and platform-specific targeting approaches.

4

Content Guidelines for Cultural & AI Alignment

Best practices for authentically adapted content that AI systems can correctly interpret, categorize, and surface to your target audiences.

5

Performance Dashboard

Tools and metrics for monitoring cultural engagement AND AI discovery performance across all platforms and systems.

6

Ongoing Support

Quarterly check-ins with continuous AI alignment optimization to maintain visibility as algorithms and platforms evolve.

Assessment Methodology

Our proprietary framework evaluates multiple dimensions of cultural and AI alignment

Cultural Alignment

Authentic content that reflects real cultural behavior in ways AI systems recognize and reward

Content & Messaging

Messaging, web behavior, and creative direction optimized for AI discoverability

AI Signal Analysis

How your brand signals are interpreted across search, social, and recommendation systems

Visibility & Targeting

Stronger visibility across AI-powered discovery systems and smarter audience targeting

Ready to Begin Your Journey?

Start your cultural and AI alignment assessment today and ensure your brand is discovered, understood, and chosen by Hispanic consumers.